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Sales Letters That Sizzle : All the Hooks, Lines, and Sinkers You'll Ever Need to Close Sales, by Herschell Gordon Lewis
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This handbook on international development policy and management covers a broad spectrum of contemporary topics across all the major areas of interest. With over 40 chapters, the book comprehensively explores the many themes and issues of significance for both policy and implementation, and provides easily accessible reference material on current practice and research. The 42 contributors come from a diverse range of backgrounds, and enjoy international reputations in their chosen fields.
- Sales Rank: #2089509 in Books
- Brand: Brand: McGraw-Hill/Contemporary
- Published on: 1999-09-11
- Original language: English
- Number of items: 1
- Dimensions: .98" h x 7.64" w x 9.44" l, 1.10 pounds
- Binding: Hardcover
- 288 pages
- Used Book in Good Condition
About the Author
Herschell Gordon Lewis is the author of more than 20 books on advertising, copywriting, and direct marketing. He is chairman of BJK&E Direct, a full-service marketing consulting firm.
Most helpful customer reviews
12 of 12 people found the following review helpful.
Not what it could be!
By Tony Rush
I won't presume to be critical of such a great copywriter as the author. But my reason for giving the book only 3 stars instead of five is because the entire book could have been so much more.
The latter half of the book are "100 ways to start a sales letter". It ought to be a gold mine. It IS of value, but again, in nearly all of the illustrated "ways", Lewis illustrates how people foul them up; not in how they are used successfully.
The same is true for the first part of the book. He helpfully offers actual samples of sales letters that he has received but spends most of his time mocking them and showing what's wrong. Certainly many of them deserve criticism but I wonder how much better the book would have been if Lewis had given examples of GOOD copy.
I recommend the book. I was just disappointed that it continually focused on the negative instead of helping the reader with GOOD copy.
0 of 0 people found the following review helpful.
Five Stars
By Peggy
great- written by a legend
0 of 0 people found the following review helpful.
Follow their step by step instructions and you will write money making sales letters!
By BRENT
Great book. Best book that I have read about for marketing your business. This is really a step by step how to book.
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