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Successful Event Management, by Anton Shone, Bryn Parry
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This is the essential guide for anyone who needs to know how to organize a special event-a festival, a celebration party, a media launch or an annual fete. The text contains: · A clear, step-by-step guide including planning, budgeting, marketing and organization; · A wide range of informative case studies from around Europe, including suggeste websites and sources of reference material to consult; · A set of useful planning forms to assist hose new to events organization; · A helpful glossary together with a useful directory of organizations which can give further advice. The authors�' combination of industry experience, expertise and a lvively approach makes this an ideal textbook for students of Events Management and related courses, as well as providing a valuable handbook for those new to organizing events.
- Sales Rank: #3468339 in Books
- Published on: 2004-04-22
- Original language: English
- Number of items: 1
- Dimensions: .57" h x 7.50" w x 9.67" l, 1.11 pounds
- Binding: Paperback
- 256 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
Equine Events
By Omar G. Diaz Sr.
Good book. You can fin valuable information about how to organize an event and its primarily components. Is it a good guide.
10 of 11 people found the following review helpful.
A detailed book about how to organise special events
By A Customer
This book provides a range of useful techniques for those involved in organising special events, and is also useful for students. The book is in two sections, the first section is about the events business, the second, larger section, is about how to organise events.
The book has many features to help the reader prepare their own event, with useful forms for the beginner, lots of charts and diagrams, and a range of case studies from many countries.
The book contains helpful suggestions from real life events, especially from festivals, carnivals and tourism events. The book is easy to read, with clear language. The case studies give web addresses so the reader can look for more information on the net related to them.
The most useful thing about the book is that it is a good book for organisers and managers to have on their shelf.
0 of 1 people found the following review helpful.
Theory Book for Event Management
By Kwan Kui Kwan
For middle to top mgnt which usually focus on the admin. and budget, but not in practical way.
Compare with Event Planning Made Easy, it is more difficult to read, but can brings you to the correct way and direction to run an event.
Many Tables provided, which are very useful
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